Director, Brand Marketing

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 70,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Director, Brand Marketing, you will be responsible for developing and implementing the company’s brand marketing strategy with the ultimate goal of increasing brand awareness, driving user acquisition, and improving customer retention. You will lead the charge on architecting brand storytelling, data-driven insights, and creative innovation through brand, content, social media, and community program marketing.  

You'll report to the Chief Business Officer.You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Create a comprehensive brand marketing strategy that aligns with the company's overall business objectives that drives awareness, user acquisition, and retention
• Mentor, manage, and lead the social, community, and content teams 
• Monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for future iterations
• Develop and implement a comprehensive community engagement strategy that aligns with GlossGenius.com’s brand values and business objectives inclusive of creating and nurturing a vibrant, supportive online and offline community of beauty professionals
• Initiate and manage community campaigns that encourage active participation, collaboration, and knowledge sharing among community members
• Develop, execute, and manage an integrated strategy across social platforms, partnering closely with Performance Marketing to drive synergies between Paid and Organic
• Develop and manage the monthly social, content, and community calendars to ensure alignment among cross-functional teams, supporting new product launches and thoughtful content marketing that inspires customer action 
• Manage brand activations from ideation, concepting, operationalizing, execution and reporting
• Develop content marketing strategies that tap into consumer, cultural, and business insights and activate across channels and drive measurable top-of-funnel results
• Manage brand health measurement and translate your findings into actionable strategy

What We’re Looking For 

• 10+ years of experience in brand marketing with at least 4 years of experience managing a team of marketing professionals
• Knack for and demonstrated experience in devising strategies that nail key positioning, differentiation, and messages in catchy, succinct campaigns 
• Expert knowledge of all major social media platforms (TikTok, Twitter, Facebook, YouTube, Instagram, Pinterest, and SnapChat), best practices/trends, and reporting tools
• A strong understanding of how to bring campaigns to life through storytelling and activation
• Experience in community management with a strong understanding of how to build content, follower growth, and engagement
• Analytical and data-driven leader that can design and implement strategy, budget, and execution plans for the team, and measure and monitor their success
• Experience partnering with cross-functional leadership (eg, Creative, Performance Marketing, Product, Customer Success) 

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.

The starting base salary for this role in NYC is between $180,000-$225,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. 

Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.