Marketing Manager

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com.

Role

The Marketing Manager will provide operational and managerial-level marketing expertise for Alight Solutions throughout Asia Pacific which includes North, Southeast Asia and Australia/New Zealand. The Marketing Manager's activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.

The Marketing Manager will operate as part of the local leadership team and collaborate with marketing peers across Europe and North America. This role requires experience and expertise to drive demand generation; increase brand awareness, and result in increased sales opportunities for the APAC sales team.

Responsibilities

• Create and implement a regional digital first marketing strategy to support and drive regional sales goals, focused on demand generation (MQL/SQL).
• Maintain regular, bi-directional communication with sales and leadership team members on marketing programs and initiatives.
• Lead and develop a high-performing marketing function which delivers on-time and on-budget demand generation programs for the outsourcing as well as digital offerings.
• Collaborate with the sales teams to create highly-tailored sales messaging and experiences for key client and prospect engagements.
• Lead Alight Solutions' presence externally at key trade shows, conferences and events.
• Oversee marketing communications including marketing automation, branding, PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management and social/online presence management.
• Work closely with global design team to develop digital customer journeys and marketing assets
• Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
• Monitor and communicate competitor information/activity internally to educate and maintain a competitive edge.
• Optimise the customer experience, drive traffic to and build content for the various Alight APAC websites
• Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand
• Work with the broader global marketing team to deploy global initiatives in your local markets by actively contributing to the execution.
• Oversee one marketing specialist
• Act as the regional custodian of the Alight brand.
• Facilitate and enhance the use of social media to reach extended audiences regionally.
• Act as an ambassador of the Alight brand.

Experience and Skills

• BA - Required
• Minimum 5 to 7 years of marketing management experience required, ideally with an emphasis on digital
• Extensive work experience around the APAC region, spanning multiple countries/geographies
• Industry experience in the area of Outsourcing Services, Professional Services, Software or Technology, if possible in the Human Resources space desired but not a must
• Ability to think strategically and translate market requirements and complex technical features into comprehensive and cohesive value propositions
• Ability to plan, organize, monitor and execute multiple projects on-time and within budget
• Self-starter & hands-on mentality - this role requires someone who can execute campaigns
• Experience with content creation, marketing automation tools & lead nurturing
• Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
• Deep expertise of electronic and social marketing strategy & programs
• Strong written and verbal communication skills and expert presentation skills
• Highly-organized and ability to work in a fast-moving, international, complex matrix environment
• Managerial experience
• Fluency in other APAC languages beyond ENG desirable

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.
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